Olaplex lawsuit?

What I think is going on with the Olaplex lawsuit - this is just my best guess! There are a hundred possibilities I can think of but a combo of these seem to me to be the most likely.

I only talked about Olaplex-specific issues in the video, but a general observation that really strikes me is that a lot of hair products are currently being blamed for hair loss, even though the formulas haven't changed for years.

So why the sudden uptick? More likely explanations than the formula would be:

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