THE FLASH: WHAT WENT WRONG! Did It Deserve To Flop?

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The Flash (2023): Erik Voss explains the REAL reason it flopped in its opening weekend!

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The Flash Review! What happened in the timeline of this movie’s promotional campaign to lead to such a disappointing opening weekend? Erik Voss analyzes the marketing choices behind this movie to explain why common excuses like “superhero fatigue,” “multiverse fatigue,” “bad VFX,” or even criticisms of the director and the script are not fair to apply here! Really, it was a disconnect between the producers and the opening-weekend fans, overpromising, showing early audiences an incomplete cut of the film, and prioritizing the wrong cameos… and yes, Ezra Miller… that led to this movie’s underperformance. So what lessons can studios learn for future attempts?

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