Vita Coco offers one of the most stupidly simple drinks on the planet.
It’s water. From a Coconut. That’s it.
Wherever we find complexity (in food culture or the world at large), we fight it with a machete of simplicity. We point out the absurdity of the complex and answer it with the beauty of the simple. Stupidly simple simplicity.
Vita Coco. Stupidly Simple® "
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